Purple

Redcentric is a Certified Partner with Purple, the intelligent spaces company.

Purple

Purple is a specialist in delivering WiFi solutions that generate real-time analytics and increased marketing intelligence for brands that want to engage with their visitors and understand the use of their physical spaces.

The solution helps businesses learn more about their physical location and customer base, whilst providing them with the platform to take action. It allows brands to capture detailed analytics about their customers who access the guest WiFi, including their email address, age, gender, interests, frequency of visits, movement and interactions.

Purple has over 20 million users across 125 countries and it is the global market leader for WiFi analytics. Their solution has enabled some of the largest brands and venues around the world to improve their customer engagement, increase custom, grow their CRM database and deliver significant ROI.

The cloud based WiFi analytics and engagement software offers two key licence types, Purple Free and Purple Enhanced, which vary in features and capabilities.