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Symposium in review: from the evangelical to the social

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Informative, evangelical, invaluable and sociable  - these are just some of the words the attendees to this year’s symposium used to describe the event. Now in its fifth year, the symposium is arguably the most important date in our annual calendar. For those who haven’t experienced it, the event brings together customers and partners along with Redcentric’s own product managers and support teams to look at how technology is solving today’s biggest challenges and driving tangible business outcomes.

While we pride ourselves on keeping the presentations and discussions focused on workable solutions, we also spend some time investigating what’s next: what are the key trends that our customers and partners need to pay attention to.  This year we invited Rohit Talwar, global futurist and award winning speaker, to address the packed conference room. Rohit’s thought provoking talk centered on the challenge that businesses currently face operating in such a fast-paced and turbulent environment. He explored the theme of how companies are struggling to take the big steps needed to stay ahead, but to do so in such short time frames.

From Rohit’s discussion came the theme of partnership. How partnerships will grow ever increasingly important in the turbulent times ahead. Indeed, having met with many of our customers during the course of the event, partnership is a word that came up over and over again as part of our discussions.

What I heard was that companies truly value strong partnerships with the technology providers that are able to deliver some, part or all of the service they need. The ones that are considered most valuable are the providers who also see the importance of partnerships with companies that may well be outside of their own technology area but can bring another perspective or even element to the discussion. By increasing the circle of influence customers are able to gain increased insight and ultimately better value from all providers.

Talking of partners, this year’s event also saw presentations from partners including Cisco, Aruba, HP, Brocade and Polycom on how they  are addressing market challenges. Not to be left out, we also gave customers the opportunity to hear about our product roadmaps as well. We invited customers to present as well. We know that IT managers, CIOs and network managers value the chance to listen to how their peers are responding to similar challenges.

As always the symposium bought together customers and account teams, partners and providers in a relaxed environment that was conducive to listening and catching up. I for one was gratified with the feedback from attendees – that ranged from business orientated, valuable, directional and social (but that might be because of the post event drinks party).

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