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Why enabling VoIP is the smart way to go


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It was disappointing to see that VoIP is being routinely blocked by EU telecoms companies using ‘traffic management’ practices. The practice was revealed/confirmed by EU watchdog, the Body of European Regulators of Electronic Communications (BEREC).

The technologies may be relatively new but the situation is old: a large, seemingly omnipotent incumbent attempts to use its strength to prevent newer technologies changing the status quo and eating into its revenue.

Of course, you can see the problem the big consumer-focused telcos have. They believe that VoIP brings them no extra revenue as it uses the data network; “traditional” mobile or landline calls, by contrast, are charged at a much higher rate, whether that be on a per minute basis or as part of a bundle. However, instead of taking a Canute-like approach to the issue and trying to hold back the inevitable tide of technological change, these companies should be embracing and enabling the new technologies.

Change is, after all, inevitable.

Today’s smartphone-toting employees and the increasing BYOD (Bring Your Own Device) trend have both led to pressure on businesses to provide the ready access to a wide range of communications services, including voice systems, that their staff are used to getting on their own systems at home.

Providers of business voice and data services, like Redcentric, are actively encouraging and enabling this progress. We view it as an important part of helping businesses to empower employees, allowing them to be more productive. It is ironic, to say the least, that the tables now seem to have turned – the flexibility and accessibility that the “smart generation” has helped bring about at work seems now to be denied to them on their home PCs as a result of the intransigence of the major network providers.

Consumer Internet service providers (ISPs) sometimes block or slow down users’ access to some content during busy periods on their networks in order to ensure that heavy users don’t hog all the bandwidth.

Users of a private, business-grade network don’t have this problem since the bandwidth they buy is guaranteed. In fact, this round-the-clock, high performance is one of the main differentiators between Cloud service providers that own and manage their own network and others that simply use the Internet for their delivery.



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