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Why the Cloud doesn't necessarily mean thunder

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Industry giant HP has this week announced the introduction of three new storage systems to its storage and data portfolio. Boasting a single architecture for any business or client size, the three servers aim to improve inefficiencies while reducing consumer costs. The Cloud is getting bigger and better, so why aren’t more companies making the switch?

Originally poised to be a data backup and hosting solution, many Cloud service providers now offer functions that exceed this, including those optimised for business use such as synchronisation of applications for efficient and effective workplace collaboration. However, despite the ever-improving landscape amidst which the Cloud sits, there is still much hostility within the media towards Cloud services.

It is speculated that this suspicion arises where consumers fail to make the distinction between public and private Cloud services. Heavily publicised outages of Amazon and, more recently, Gmail should not be taken as a true reflection of the Cloud as a whole, but should instead emphasise the need for large corporations, whose business continuity would be affected by a major outage, to invest in a private Cloud that is truly robust. Does your provider own their own network? Is their infrastructure secure and resilient, adhering to an on-going investment and improvement schedule? Getting the most from your Cloud service is about making smart choices; making the important distinction between the public and private Cloud can ultimately protect businesses from revenue loss.

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