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YouTube turns eight: how video took over

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Eight years ago, the first video was uploaded to YouTube. It is a film about elephants in a San Diego zoo. Today, 48 hours of video footage are uploaded every minute. That’s eight years’ worth of footage every day. That is a staggering quantity of data, and is indicative of the move that users have made towards online content. Nearly every brand has a YouTube channel these days, with videos adding another aspect to a business’ personality. The earmark of a popular brand and successful campaign is a video going viral.

So with more and more users downloading content, often over multiple devices, it is essential that network connections are able to respond. Video clips are no longer novelty sequences featuring cats falling off chairs. A study by Forbes suggested that 75% of executives watch business-related videos online at least once a week. Businesses are using data-heavy video streams to conduct meetings, exhibit products and reach audiences. Behind all this there must be a high speed network with the capacity and resilience to match up to the increase in demand. There is still the concern for businesses that their bandwidth will be exploited by employees to view non-work video content, leading to an associated drop in productivity. However, if organisations decide against providing sufficient network speed and capacity, they run the risk of not providing business-grade facilities and their associated business benefits.

Oh, and in case you were wondering, the most watched video on YouTube in the UK is of a small child being bitten by his younger brother. At the time of publication, it had 522,605,173. Showing that whilst there’s a whole world of clips to be seen on YouTube, the British public most enjoy watching a toddler shouting “Charlie”. There’s no accounting for taste.

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