Redcentric targets channel partners with launch of next-generation broadband

06 January 2011

IT and communications provider Redcentric has today launched its next-generation business broadband in the UK. The next generation network provider is recruiting specialist channel partners to support its outreach to business customers who want more from their broadband supplier.

Redcentric's new broadband for business delivers download speeds of up to 20Mbits/second, combined with unlimited use*, which enables companies to develop their use of the internet without worrying about unforeseen charges.

Redcentric is a business-only ISP offering a range of complementary IT products and services that provide safe access to business information. The company has its own core network, and its office broadband customers won't find their traffic in contention with, or shaped against, residential traffic.

Nikki Ratcliffe, Redcentric's marketing director, comments: "We are looking for specialist dealers and resellers to join our channel programme with access to leading industry specialists and the possibility of earning high margins and recurring revenues. With a dedicated online portal for provision and support, we aim to work closely with our partners to provide the necessary support and technical assistance."

UK small and medium sized enterprises (SMEs) may be tempted to use residential broadband services that may not be able to provide the speed, service quality and flexibility required by business broadband users. Nikki Ratcliffe went on to say: "Businesses need to be aware of the differences between broadband for business and residential internet services. The internet is an organisation's lifeline to its customers and stakeholders. Office broadband must perform cost-effectively and deliver maximum performance under all circumstances."

"While residential broadband is already a commodity market, decisions about business broadband cannot just be based on the headline cost. Reduced cost can also mean increased contention, reduced support, tighter data transfer limits and less focus on providing business-class connectivity and support. Not all broadband is created equal and it's important to compare products on a like-for-like basis, taking into account all the features and restrictions."

*subject to fair use policy