Why every CEO should consider Unified Communications

Why should you consider a unified approach to your communications systems? We look at the operational benefits to using Unified Communications.

1. Get decisions made, quicker

Everyone gets inundated with e-mails, phone calls, and voice mails so it's not a surprise that getting hold of someone, or getting an answer to an e-mail query, can take longer than necessary. Using Unified Communications (UC) technologies such as IM and presence allows you to get hold of the right person at the right time.

2. More efficient remote working

With Unified Communications (UC), you can work with someone as efficiently as if they were sat next to you. With Unified Communications (UC), you can allow someone remotely to see your desktop and documents, and even allow them make changes directly to your document on your computer.

3. See who you are talking to

Most communication is unspoken so being able to see the person you are speaking to in high quality video makes communication simpler, more intuitive, and richer - this is why people travel for face to face meetings rather than just speak over the phone. Most laptops now have built-in webcams, so it's just as simple as clicking the 'video' button during a call to see who you are speaking to.

4. Better business process integration

Imagine a customer calling your organisation with a support query and you need to get an answer quickly from a technical specialist. If CRM was integrated as part of the Unified Communications (UC) system, then not only would you automatically have access to their records as soon as they called, but you would also be able to see immediately who in the support organisation was available to answer the query from their presence, even if they were out on site with another customer.

5. Less time managing your inbox

It is not uncommon to come back to work after a break and have an inbox with 100's of e-mails, with most of them either already answered or not even relevant anymore. One the main benefits of Unified Communications (UC) is the reduction in e-mails and background chatter. This is because staff stop using e-mail for quick messages because they are now using IM, and sending questions out to large distribution lists becomes less common as staff are able to get answer directly from the right person.