Customer
Seasalt
Industry
Retail
Relationship
7+ years
About Seasalt Cornwall
Seasalt Cornwall is a modern, creative clothing brand with its roots in Cornwall.
Founded in Penzance in 1981, the business creates thoughtfully designed clothing and accessories, inspired by Cornwall’s creative community, maritime heritage and distinctive landscape. Today, Seasalt serves customers through its shops across the UK and Ireland, online and through wholesale partners. As the business has grown and invested in new digital capabilities, dependable connectivity has become increasingly important to keeping colleagues connected, stores trading and customers well served.
Redcentric gives us the combination of reliable connectivity and hands-on service management that a multi-site retail business needs. The monthly service packs give our teams clear visibility of circuit availability, cellular usage, incidents and outstanding actions, while the regular reviews help us address risks early and keep improvement work moving. Their willingness to understand individual sites, work with our other technology partners and adapt the solution as our estate changes has made them a valued long-term partner.
– Andrew Parkinson, Senior Procurement Manager, Seasalt
THE CHALLENGE
A network built for the next stage of growth
As Seasalt expanded, so did its reliance on technology. Critical store services, from processing transactions and managing stock to providing guest Wi-Fi and supporting online orders, all depended on reliable connectivity.
To support continued growth, Seasalt needed a network that was resilient, scalable and capable of keeping stores connected, without disruption.
HOW WE HELPED
A partnership tailored to Seasalt’s needs
Supporting Seasalt’s growth journey
Seven years ago, Seasalt’s network estate consisted largely of single circuits connecting around 50-60 stores, alongside warehouses and its head office.
As Seasalt expanded and invested in digital transformation, its network requirements evolved too.
Working together, Redcentric modernised connectivity across the estate, upgrading existing services and introducing resilient backup connectivity to help stores stay connected and trading if a primary circuit failed.
As part of its proactive approach to service delivery, Redcentric identified several locations where mobile signal strength could affect backup connectivity. Rather than applying a one-size-fits-all solution, the team assessed each site individually and introduced tailored measures to help maintain consistent resilience across the estate.
For Seasalt, this wasn’t simply about network performance. Reliable connectivity underpins the day-to-day running of every store, supporting everything from point-of-sale systems and stock management to guest Wi-Fi and in-store music, all helping to create the experience customers enjoy.
A truly managed service
A dedicated Service Delivery Manager who understood the business and represented Seasalt’s interests internally
Regular service reviews and operational meetings
Proactive identification and management of potential risks
Support aligned to Seasalt’s project timelines and business priorities
Ongoing support
Collaboration with third-party suppliers to provide a seamless experience
Ongoing optimisation as new stores, applications and services are introduced
A transparent, “one-team” approach built around long-term partnership
Long-term support through business growth
Built on strong foundations
Over time, Redcentric has developed a deep understanding of Seasalt’s operational needs, connectivity challenges and long-term ambitions. Building on this knowledge, the two organisations recently reviewed the evolving network estate to identify opportunities for the next stage of growth.
While the existing network had successfully supported significant business expansion, new challenges had begun to emerge. These included differing contract renewal dates, limited visibility across parts of the estate, the need to increase the capacity of the network with fibre connectivity to support the increasing use of SaaS services, whilst managing the impact of the BT PSTN and ISDN shutdown programme at several locations.
In order to enable Seasalt to implement flexible network solutions, Redcentric is working with Seasalt to implement a secure SD-WAN network architecture alongside the existing network. This provides the framework to further modernise the network and support international expansion and new store openings.
As part of a wider estate refresh, Redcentric worked with Seasalt to improve network visibility and create a more standardised foundation for future management. This included migrating the estate to WAN Insights, our advanced observability solution, delivering enhanced monitoring capabilities and providing a clearer view of services and devices across the network.
Together, Seasalt and Redcentric identified an opportunity not only to modernise elements of the network, but also to simplify management and create a stronger foundation for future growth.
Partnership and delivery
Resilient primary and backup connectivity
Support for point-of-sale and critical store services
Tailored solutions for challenging locations
Secure gateway to Azure for growing cloud-based services
Modernised network management through circuit upgrades and the rollout of an SD-WAN architecture
Connectivity supporting stores, warehouses and head office
Advanced monitoring to improve connectivity performance and ensure availability
Flexible delivery aligned to business needs
Long-term support through business growth
Proactive risk management approach
Seven years of delivery
A network that has scaled alongside Seasalt’s growth
Greater resilience for business-critical store services
Consistent connectivity across stores, warehouses and head office locations
Support for new digital services and cloud adoption
Reduced operational burden through a fully managed approach
The confidence to continue evolving the network securely to support future growth
From supporting stores for over seven years, to helping shape the next phase of network modernisation today, Redcentric continues to provide the expertise, flexibility and long-term partnership Seasalt relies on as it grows. Enabling Seasalt to deliver a more joined-up relationship with customers, combining personal service with digital convenience.
Talk to an expert and understand how we can support your growth ambitions