Founded by Chrissie Rucker MBE in 1994, The White Company has become one of the UK’s fastest growing multi-channel retailers and a leading lifestyle brand with over 70 retail outlets: including high profile concessions in Harrods and Selfridges and a hugely successful e-commerce platform.

The quintessentially British brand is now synonymous with transforming houses into homes, creating impeccably stylish, beautifully designed products with British town and country heritage at its core. What started as a range of white essentials for the linen cupboard has gradually grown into the ultimate luxury lifestyle destination for the home, closet and children.

Flexibility to scale to meet peak trading periods

Flexibility to scale to meet peak trading periods

Support agile development to meet business growth

Support agile development to meet business growth

Simplify IT Management

Simplify supplier management


UK retail chain The White Company wanted a better-performing hosting platform for its $100 million annual e-commerce business. And it wanted the flexibility to easily deliver more capacity for peak trading periods and overall business growth, while supporting more agile development activity and reducing the number of suppliers involved in supporting the platform.

How Redcentric helped:

Our cloud team migrated The White Company’s SAP Hybris digital commerce website to our Digital Commerce Channel (DC2): a stable, scalable, high-performing AWS-based solution that can support The White Company’s future business vision. After a short and seamless migration project, we helped launch It’s now under the 24/7 care of our support teams.

The cloud team managed a seamless migration of our £100 million e-commerce business. Their DC2 cloud solution has provided The White Company with a stable, scalable platform to help us grow our business for many years to come.

Business benefits

The White Company has seen a 50% rise in platform performance, safe in the knowledge it can increase capacity whenever the need arises.


Hear directly from The White Company, on their experience of working with Redcentric’s cloud team (formally known as Piksel Industry Solutions) in this short video.

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