Leadership Team

 

Our leadership team helps to shape our strategic objectives and provide a transparent direction of the company. Discover more about Redcentric’s leadership team.

 

Michelle Senecal De Fonseca

Chief Executive Officer

Michelle was appointed as Chief Executive Officer on 7 May 2025, having previously served as a Non-Executive Director of the company from 13 February 2024 to 6 May 2025.

Michelle is an experienced executive and non-executive director in the technology industry, having been Managing Director for Vodafone’s cloud and hosting services business, and serving as Area Vice President for Sales and Services for Northern Europe at Citrix before becoming its Global Vice President for Strategic Alliances. Michelle also currently serves as a Non-Executive Director on the boards of GB Group PLC, ASU Global Foundation UK Limited and Women in Telecoms & Technology.

Tim Sykes

Chief Financial Officer

Tim joined Redcentric as Chief Financial Officer in June 2026, bringing extensive experience in financial leadership across technology and services organisations. He has held a number of senior roles, including CFO and CEO at Proactis, where he played a key role in scaling the business internationally and leading its successful transition to private ownership.

Across his career, Tim has supported business growth and transformation, including leading M&A programmes, raising debt and equity funding, and delivering successful exits. He works closely with leadership teams to balance performance with long-term ambition and is passionate about building strong financial foundations that enable sustainable growth.

Josie Smith

Chief Customer Officer

Josie joined Redcentric in April 2026, bringing more than 25 years of leadership experience across technology, service and transformation. She has held senior roles with Marks & Spencer, BT Group and Vodafone, leading large-scale technology modernisation, service improvement and operational change across the telecommunications, managed services, retail, healthcare and utilities sectors.

With deep expertise in technology strategy, cloud transformation, cyber security and service modernisation, she has a strong track record of delivering change that improves performance, strengthens customer outcomes and supports long-term growth.

As Chief Customer Officer, Josie champions Redcentric’s commitment to putting customers at the heart of everything it does. She leads the alignment of technology, service and customer engagement to help customers achieve better business outcomes, while driving continuous improvement in service quality, experience and innovation.

Katie Collins

Chief People Officer

Katie joined Redcentric as HR Director in December 2019. Prior to this Katie held a number of HR Director roles at a variety of different companies across multiple industries, with the majority of her career spent at HBOS Plc and Lloyds Banking Group where she held a number of senior people management roles, including leadership of the HR teams for the Halifax branch network and estate agency businesses.  

Katie is passionate about building a strong people-centric culture focused on delivering the best for both colleagues and customers, and in tandem building outstanding people capability across the business. Katie is proud of Redcentric’s recent success in achieving a place on the 2026 Times Best Places to Work list, following its growth and acquisition achievements over recent years.   

Steve O’Brien

Chief Technology Officer

Steve joined Redcentric in November 2022, appointed as Managing Director of the Cloud Division and additionally the Cyber Security Division in November 2023. He is a seasoned leader with a wealth of experience in developing and managing multifunctional teams across the UK and Europe. Steve has held senior positions at prominent companies such as Infobip, a Global CPaaS player, where he spearheaded the growth and development of solutions and sales enablement teams throughout Europe. 

Steve’s extensive experience spans technology stacks, including Connectivity, Omnichannel Communications, Cloud Services and Cyber Security, demonstrating a proven ability to transform and develop teams across multiple functions. 

In the role of Chief Technology Officer, Steve is responsible for our portfolio across our full range of products and services, translating customer need into scalable propositions. 

Nick Helman

Chief Operating Officer

Nick is an experienced commercial and operational leader with a strong track record of driving measurable business performance. Since joining the Board, he has delivered sustained organic growth, strengthened the recurring revenue base and led the successful integration of multiple acquisitions, helping to scale the business in a highly competitive market. 

His focus is on improving customer experience and accelerating business performance through targeted digital transformation and operational efficiency. He has led initiatives to streamline processes, enabling faster revenue recognition while maintaining high levels of service quality. 

Prior to becoming Chief Operating Officer, Nick held several senior leadership roles at Redcentric, including Managing Director – Connectivity and Communications. Earlier in his career, he spent over two decades at EMIS Group in a range of leadership positions spanning IT service delivery, software development and operations 

Aleksandra Lubavs

Chief Revenue Officer

Aleks joined Redcentric in May 2025 as Chief Revenue Officer, responsible for driving revenue growth across both new and existing customers, developing new routes to market and optimising the end-to-end sales cycle.

With executive leadership experience at Diebold, NCR and most recently the Citrix business unit of Cloud Software Group, Aleks has led revenue and market share focused transformations across various regions and industries by driving innovation and excellence in sales and marketing strategies, always keeping customer satisfaction at the heart of the business.

Aleks is passionate about creating, leading and celebrating the success of high- performing, data driven teams that love what they do, and aligning cross functional synergies for teams to go beyond their own expectations, all the while delighting our customers.

Graham Brown

Chief Marketing and Strategy Officer

Graham joined Redcentric in November 2024, bringing with him broad marketing, commercial and strategic leadership experience. His previous roles cover a range of technology and service organisations including Tunstall Healthcare, Electrorent and EMIS Group, with remits covering strategy, brand, partnerships, product marketing and marketing communications. Across these roles, he has maintained a focus on building go-to-market capabilities that support sustainable organic growth.

Graham’s remit focuses on ensuring Redcentric’s strategy aligns with customer and market needs, is clearly understood across the business, and translates into pipeline growth and commercial performance.

redcentric

Redcentric

0800 983 2522 [email protected]