Give your customers a connected omnichannel experience without losing control

 

Connect voice and digital customer interactions with workflow, automation and AI, backed by the governance needed to help customers engage on every channel, securely and consistently.

 

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THE OPERATIONAL CHALLENGE

Customers choose the communications channel. They expect the conversation to follow.

Customers want to move between phone, email, webchat, SMS, WhatsApp and social channels without losing context or repeating themselves. A connected omnichannel service brings interactions, workflows and customer information together, while unified communications help teams stay reachable and respond with the right context. Together, they create smoother transitions throughout the customer journey.

Connect channels

Bring voice and digital engagement into one simplified model.

Route smarter

Direct each interaction to the right team based on the customer’s needs.

Reduce wait-time pressure

Use callback or self-service to reduce avoidable waiting and help teams manage demand.

Omnichannel contact centre team

Omnichannel communications expertise you can rely on

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years of experience

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support

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security cleared engineers

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customers

Everything you need for unified customer conversations

 

End-to-end expert support

Get hands-on support from initial discovery and technical design through project delivery and ongoing service management, especially for complex or high-risk deployments.

Voice and digital channels

Connect voice with channels such as webchat, messaging or email, creating a more consistent experience as conversations move between them.

Routing and workflow

Fully designed skills-based routing, priority handling, callbacks, escalations and workflow rules built around customer journeys.

AI triage and agent assist

Use governed AI for triage, summarisation, translation, self-service and agent support where the use case and data are ready.

Integration and identity

Connect your communications with Teams, Active Directory or Entra ID, CRM, ITSM and relevant business systems where appropriate.

Recording and audit

Support compliance-grade capture, retention, legal hold, redaction, audit trails and evidence for complaints or regulated interactions.

How we help you engage with customers on every channel

From first conversation to fully running – in four steps.

 

Discover

We map how customers get in touch and identify where delays occur. This shows what your teams need to manage each interaction effectively.

Design

We shape routing and workflows around your customer journeys, helping create a more consistent omnichannel experience. We also define how AI, recording and access controls should work within the service.

Deploy

We configure the agreed platform and connect it with the relevant business systems. Permissions and reporting are then tested before the service goes live.

Optimise

Once the service is live, reporting helps identify where customers experience friction. These insights can guide improvements to the omnichannel customer experience and help manage risk.


 

In practice with West Yorkshire Combined Authority

From legacy contact centre to future-ready customer engagement at WYCA.

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The solution: unified communications for customers

One joined-up experience for every customer

WYCA replaced fragmented systems for calls, emails and webchats with a more connected Microsoft Teams-based environment. This gives agents the context and tools they need to respond faster, move between fewer platforms, and deliver a more consistent service across different enquiry types.

Greater control. Faster resolution.

Customer service teams can now manage routine changes, access call recordings and respond to difficult situations without relying on another department. Recordings that could previously take up to three days to retrieve are now available immediately, helping accelerate complaint investigations, support quality reviews and protect both customers and colleagues.

Built for today and ready for every channel

The solution supports 1,000 Teams users, 57 contact centre agents and 86 concurrent calls, with detailed Power BI reporting providing greater visibility of service performance. Backed by responsive, accessible support, WYCA now has a scalable foundation for introducing further channels as its customer engagement needs evolve.

 
Why Redcentric Call Recording

Why Redcentric

Adding more channels does not automatically improve customer experience. Without managed design, channel handoffs can become fragmented and harder to evidence.

Redcentric combines customer engagement capability with discovery, technical design assurance, project delivery, service management, security controls and governance so complex environments are actively managed and optimised.

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Partners and accreditations

We combine proven communications technology from fully accredited partners with Redcentric’s own industry-recognised certifications. So, you can trust that every solution is designed, delivered and managed to established standards.

Explore our partnerships See our accreditations

  • An independent provider with carrier-grade communication platforms
  • 24/7 operation centres
  • Range of communication systems to grow at your own pace
  • Expertise in Cisco and Microsoft technologies allowing us to advise the best route for you
  • 29+ years of experience providing managed services
  • A tailored voice continuity plan to support your communications in disaster-based scenarios
  • Dedicated account manager to work to optimise your solution

 

Omnichannel customer engagement FAQs

What does it mean to Engage customers on every channel?

It means creating a connected omnichannel experience across voice and digital interactions. Customers can move between channels without repeatedly explaining their enquiry, while your teams maintain the context needed to respond effectively.

Is ‘Engage on every channel’ the same as omnichannel?

Omnichannel is an important capability, but the goal is broader: reducing friction across the channels customers choose while maintaining a consistent experience, clear ownership and appropriate control.

How does an omnichannel contact centre improve customer experience?

An omnichannel contact centre can reduce the need for customers to repeat information, help interactions reach the right team and give employees a clearer view of previous conversations across different channels.

Is omnichannel engagement only for full-scale contact centres?

No. Omnichannel engagement can also support service desks or other teams that manage enquiries across several channels. It can be especially valuable where customer interactions need stronger oversight, such as sensitive, regulated or complex environments.

How do unified communications support customer engagement?

Unified communications bring calling, meetings, messaging and presence together, helping employees collaborate more effectively and respond to customer enquiries without switching between disconnected tools.

How can PCI-compliant telephone systems support customer payments?

They can help protect cardholder information during telephone payments by masking sensitive details, excluding them from call recordings and integrating calls with secure payment processes.

How can AI improve customer conversations across different channels?

AI can help direct enquiries and support employees during customer interactions. It may also summarise conversations or power appropriate self-service journeys when the information sources and governance controls are ready.

Can omnichannel engagement be secure and well governed?

Yes. Omnichannel engagement can be managed through clear access controls and agreed service policies. Recording and audit information can also help organisations evidence how customer interactions are handled.

What does Redcentric manage as part of its customer engagement service?

Redcentric can help design and implement the agreed customer engagement service. We can then provide ongoing management and technical assurance, with the exact scope shaped around your organisation.

What is the difference between multichannel and omnichannel customer service?

Multichannel customer service gives customers several ways to get in touch, but those channels may operate separately. Omnichannel customer service connects the interactions, helping teams retain context when a customer moves from one channel to another.

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Managed communications

Transform customer and employee experiences with secure, managed communications.

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Managed voice modernisation

Modernise legacy voice safely, with less disruption and risk.

Voice modernisation

Connected workforce communications

Keep teams reachable to customers, wherever work happens.

Connect your comms

Conversation intelligence

Use AI insight to improve conversations and service quality.

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Ready to reduce friction across every customer channel?

Talk to Redcentric about building a secure, governed customer engagement model that keeps customer interactions connected while giving your organisation greater control.

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redcentric

Redcentric

0800 983 2522 [email protected]