What CSPs need to know about the VMware by Broadcom transition

As we continue to witness the evolution of the VMware by Broadcom acquisition, staying informed and prepared is essential to successfully navigating through this evolving situation. In this article we look at the next deadlines and the implications for Cloud Service Providers (CSPs).


You need to act now! Important deadline approaching

The clock is ticking, with the 30th of April marking a crucial deadline for CSPs operating within the VMware ecosystem. As part of the transition under the VMware by Broadcom Program Portal, several key services are set to be discontinued post 30th of April. These include:

  • Cloud Partner Navigator and any usage data download
  • VMware Cloud Services Provider ability to transact under the VMware Partner Connect Program
  • Cloud Services Provider – SaaS Program
  • VMware Partner Connect Portal and VMware Partner Locator

This deadline underscores the urgency for action. CSPs must ensure they are registered on the partner portal to avoid disruptions to their operations and access to essential services.


We are investing in our VMware expertise.

Navigating these changes may seem daunting, but we are well prepared to advise and guide you through the process. Our dedicated specialist team is here to assist you every step of the way. Whether you require clarification on registration processes or guidance through the transition, we are committed to providing personalised support tailored to your needs.

At Redcentric, we’re constantly investing in our VMware capabilities. Our commitment to excellence is reflected in our dedicated technical team, composed of fully certified VMware engineers. We have:

  • a team of 10 VMware Certified Professionals (VCPs) spanning an impressive 54 certifications
  • 8 presales qualified Technical Sales Professionals (TSP)
  • 22 qualified sales individuals as VMware Sales Professionals (VSP)

By staying ahead of the curve, we guarantee that our clients receive the highest level of service and expertise in the ever-evolving landscape of VMware technology.

Feedback from some of the many CSPs we have helped to date include the following:

“We contacted Redcentric early on in our process and we had constant engagement, guiding us through the Broadcom changes, which was very reassuring. We’ve now got the vital support for our VMware estate that we need.”

“We chose Redcentric to help us to respond to the VMware licensing changes because of their agility and flexibility at a time of great uncertainty.”

“We had to act fast in order to de-risk our organisation and Redcentric were great in terms of their knowledge and keeping us well informed. They were the most prepared and agile and offered us flexibility with agreements and commercials which was greatly appreciated at a time of great uncertainty.”


Peter Seddon, Head of Partner Channel at Redcentric, commented “The integration of VMware with Broadcom presents exciting opportunities for CSPs, but it’s crucial to adapt swiftly to ensure a seamless transition. Our team is here to offer guidance and support to ensure your business remains agile and resilient in the face of change. It’s critical for business to future proof your licencing and also ensure that you are working with the right partner. Hock Tan has been clear that he wants partners to pick up the load, and at Redcentric we are equipped to do that at scale.”


While change often brings challenges, it also opens doors to new possibilities. The VMware by Broadcom acquisition signifies a strategic move towards innovation and growth. By embracing these changes proactively, CSPs can position themselves as leaders in a rapidly evolving market.


But do not wait until it is too late! Reach out to our specialist team today to ensure a smooth transition in light of the VMware by Broadcom acquisition. Together, we will help you to navigate the changing landscape of technology, empowering your business for success in the digital age.


Contact us today. We are here to support you on your VMware by Broadcom journey.

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