We use a variety of feedback loops to determine what products and services will most benefit our customers. We take feedback directly from customers and our sales teams, and we look at the market and the trends. Then we look at our capabilities and bring that all together to ensure we deliver benefit and value to our customers.

We’ve already got a good breadth of solutions, and with the constant evolution of both customer needs as well as the technologies available, our focus is on increasing the depth in our portfolio so that we are always offering industry leading solutions.

As increasingly customers are adopting managed services and a pay as you go approach, we’ve been working on our IaaS platform – Redcentric cloud, modernising and updating our platform based on the latest technology from HPE and Greenlake.

We can offer complementary services such as Storage as a Service (STaaS), Database as a Service (DBaaS) and public cloud. Storage needs are growing: new applications create new data, more and more real-time data is needed and AI is driving explosions in data. We now want more data, fresher data and better quality images etc. We are now storing data that is ten times the size that it was previously, and AI is about processing that data and making it useful. On top of that, we’ve got a global lens, and algorithms that are looking through data globally because that’s an expanded knowledge pool that AI can now tap into.

For public cloud, we are standardising our current offerings. We want to be able to deliver a predictable journey to the cloud, with a structured approach and make migration into the cloud easy, and then help customers to manage workloads in the cloud. We are trying to allow customers to exploit the cloud tools. We are making that more accessible and available and streamlining the process for the customer.