Latest Posts

Latest Comments


The future of BlackBerry – Mobile Device Management?


Posted by |

BlackBerry has announced a need for ‘strategic alternatives’ this week amid a falling market share and ailing profits. The mobile device market is fast-moving, with even the latest innovation only holding attention for a matter of months; BlackBerry’s latest device range wasn’t enough to resurrect the corporation, and these disappointing sales have left its future uncertain. Given its documented loss of £54m in its last quarter, there is much speculation about the future of the fallen giant: who will be willing to invest, and what avenues might they pursue next?

BlackBerry’s period of change began with the formation of an internal committee to discuss ‘strategic alternatives,’ which could involve selling portions of the company or forming portfolio-enhancing partnerships. It is hoped that the move will boost BlackBerry’s market share, which despite once dominating the business market with a 50% market share, now stands at significantly less. While some businesses still cling to their BlackBerry service for its reliability and high level of security, the mobile marketplace is becoming much more advanced, with comparative levels of security now available for Android and iOS – those holding onto their BlackBerry handsets for these reasons will now have a wider choice of handset. In my opinion, it has always been the software that has set BlackBerry apart, with its Mobile Device Management (MDM) platform constantly receiving positive attention. Knowing this, I am inclined to believe that the ‘strategic alternative’ to BlackBerry in its current form may be the selling of the hardware aspect of the business and retention of the software portion, focussing on specialising in, and developing, their MDM offering.

BlackBerry is often cited as a pioneer of Mobile Device Management, and its latest MDM platform – BlackBerry Enterprise Service 10 – is already gaining traction, providing a cohesive management tool for not only BlackBerry devices, but iOS and Android operating systems too. The platform allows businesses to effectively manage both corporate and personal devices, improving security and protecting sensitive business data, aligning nicely with BYOD plans. With this in mind, I’m excited to track BlackBerry’s future path and curious to see how their MDM platform will develop should they, as many are predicting, choose to focus on it. For networks and MVNOs offering managed business mobile solutions, BlackBerry Enterprise Service 10 is already enhancing the security of the services they can offer customers. Enhancing this facility, turning it into the industry leader, can only mean bright things for the future of business mobile offerings.



Post a comment

Comment submitted! Comments needs approval before being displayed.